Hi there, my name is Sharon and I’m a graphic designer for PrintPlace.com. Fonts are the foundation of any good design. Choosing the wrong font can make a piece unreadable and potentially actually push your audience away. Two of the most basic font families are Serif and Sans Serif, Serif refers to the small strokes attached to to the top or bottom of typefaces. Sans is French for without, so sans serif fonts don’t contain these extra strokes. Serif fonts are often considered to be a more classic or antique style typeface. San Serif invokes a more modern, or clean style. So, when should you use Serif vs. the Sans Serif fonts. Generally serif is best for printed material that has extensive blocks of information. The Serifs makes each letter distinctive and easier to read quickly. Sans serif works better for web applications. Computer monitors are much lower than print and can cause the fine detail of serif fonts to run together in body copy. So serif is best for print, sans serif does better for web. However, there are a few exceptions. Sans Serif fonts make great bold headlines for print. Alternatively, Serif can be used as headlines on the web and remain legible. That’s it for this week. Come back every Friday for more tips on graphic design from PrintPlace.com. Don’t forget to subscribe.